New Marketing, Old Concepts

by Marc Evans

Marketing has been studied in all the great universities for years and all the theories still hold up. Specifically, Scott Bishop in a recent blog post talks about the 4 P’s in marketing:

Marketing Personality

• Product
• Place
• Price
• Promotion

Scott has added a 5th P, for Personality.

Personality is the new reason people will market and buy based on conversation. Conversation is the best way to learn what your market really wants. Please continue this conversation about marketing and leave a comment. You can also look at my comments about this new marketing here.

Speak again soon,

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