4 Rules for Pitching to Offline Clients

by Marc Evans

A seventeen Year old from Australia, Matthew Carpenter talks about getting offline companies interested in online business promotion with his 4 rules.

1. Start with an Email, and Keep Things Casual
2. Sell the Benefits, But Not the Website Itself
3. Arrange to Meet in Person
4. Don’t Be Afraid to Fail

“A large portion of offline clients simply don’t understand how valuable an online presence could be for their business. When you get turned down for a major project, it’s not a jab at your skills or your business. Instead, it’s a failure of your own marketing abilities. Focus on being able to sell the service to offline clients, and use failed pitches as a chance to refine and optimize your sales message.”

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